One of the better ways of looking at this would be to reflect on the objective of the campaign. The campaign reached to many, created brand awareness but we should remember that a BRAND CAMPAIGN DRIVING REACH THROUGH AWARENESS WILL NEVER DRIVE SALES IN SHORT TERM PERIOD. The call to action here was more relevance led built on building a routine. When routine is attempted through non product route, it always takes time.

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Adrit Mishra

When statistics & management insights transcends into philosophical, introspective & poetic ones